Couch Potato, a brand that makes contemporary sneakers & bags wanted its brand language to be playful, casual & fun. Keeping that in mind, most of their products were shot in very casual setups like a terrace, a basketball court, a graffiti wall space. 

 

Mojari, on the other hand, was shot with more traditional props to give it an Indo-western look & feel.

 

Since the brand also wanted to look wacky, many fun angles & poses were tried to bring out the coolness quotient. Even the social media images were very contemporary & youth-oriented.