The brand puts the stories of young and avant-garde fashion designers in the spotlight by showcasing their creative geniuses in the digital space. Just like their concept, The India Stories wanted a simple & genuine look for their products. 

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Usually, apparels are shot in studio light with plain white background but this brand wanted the images to look less made up. So we avoided the studio ambience & shot the apparels outdoor. Even the images shot in the studio had a raw look rather than a too neat plastic look.